The  85 % of the population of EE. UU. recognizes Colombia as producer of coffee; more importantly still: of the persons who recognize it, approximately 96 % declares that it is a coffee of good flavor. According to the most recent report of warm drinks presented by Euromonitor, North America is the biggest second market of the world in this category, where only it is overcome by China. Nevertheless it does not fit doubt that in terms of the market of coffee, The United States is the most important market, since inside the consumption of warm drinks the participation of the coffee is 70 %, In The United States for 2014 is estimated in an approximate value of 12.800 million dollars, an increase of 5,1 % with regard to last year. The coffee plays a very important paper in the life of 61 % of the North American consumers,who  consume it regularly,the levels of consumption reached in the last three years were not seen for almost 40 years.

 

In terms of origin, the Colombian coffee continues being the most recognized. 85 % of the population of EE. UU. recognizes Colombia as producer of coffee; more importantly still: of the persons who recognize it approximately 96 % of them they declare that it is a coffee of good flavor. Everything previous indicates that the current situation of the market continues being favorable in order that the brands 100 % continues growing and settling down in the Colombian origin, which is recognized by the consumers as coffee Premium of good flavor; more even bearing in mind the growth of the consumption of coffee gourmet. In general a propitious environment in order that they continue growing the brands of the Program 100 %! 

 

 

 

 

 

 

 

 

 

 

 

* KRC Research 2006 , Reseeah in http://www.cafedecolombia.com/.Edition N°22

 

 

Juan Valdez  opened franchise in Florida in a new attempt of defying Starbucks Corp in his country. The first coffee was inaugurated in the center of Miami, nowadays it possesses 7 places and four will add more in the zone for end of year, according to Hernán Méndez, maximum executive person in charge of Procafecol SA, the company that Juan Valdez administers the brand. Procafecol plans 60 new places in Florida in the course of five years. The movements indicate that both companies compete increasingly for the drinkers of coffee of the first line, a market that generates 18.000 million dollars per year only in the United States.

 

The new coffees Juan Valdez are not the first attempt of the company of creating a retail chain in the United States. It has seven places in New York, Washington and the airport of Miami, whereas other one, located in You Swindle Square, it closed in 2010. In the recent incursion, the company works with a franquiciatario of Florida to the effects of reducing the risk. The places will sell coffee Arabic 100 Colombian per cent and will possess at least four different varieties.

 

Taken of http://www.federaciondecafeteros.org/