Juan Valdez is a company coffee pot that has been characterized to bear the name of Colombia to the public in the main cities of Colombia and at the international level, to open different shops in Latin American countries such as Mexico, Peru, El Salvador and in particular Ecuador and Chile in which has had resounding success; the cultural affinity that is found in Latin America with the brand is good, as that between these countries manage any similar habits and have agreed to the product of a usual manner making the positioning of the brand.

 

In Kuwait, in Kuala Lumpur - Malaysia and South Korea has been the brand Juan Valdez and achieved their participation despite having competitors of high level in the market that meet the habit developed of the population which has not been difficult to enter the market because the Colombian coffee users access to the with pleasure. Likewise, the presence in the middle - East has been consolidated as a site of socialization and allow the shops you have a frequent growth and Suphan the public's need to have a good coffee and spend a pleasant time there regardless of their cost.

 

In the United States are opening little by little the shops making have a good turnout in states such as Florida, thanks to the large Latino population and thus himself achieved participation in other states with large competitors such as Starbucks and finally in Spain, despite having several franchises the culture shock has been stronger and continue to be developing the business ideas to establish itself in the European market because the customs and habits are radically different.

 

Juan Valdez has been characterized by involving all their staff to feel love for the brand, making the public distinguish to workers and to the stores as a brand cordial and example of the excellent care that has the population of Colombia as well as coffee.

 

 

 This is the map of some branches that has Juan Valdez around the world world: