With the opening of its first store Juan Valdez in the city of Puerto Montt, Chile, a business plan and international expansion that has been growing in recent years are consolidated.

It is the first store outside of Santiago, Chile's capital. A plan to bring the brand to other regions of Chile announcing the opening of another store in Vina del Mar. Also announced

Bogota November 28, 2014 (Press Juan Valdez). Juan Valdez, the Colombian coffee growers brand opened its 300th store in the city of Puerto Montt, in southern Chile. Thus the brand completed 300 stores in operation worldwide, of which 208 operate in 29 Colombian cities and the balance in 13 countries, including Malaysia, South Korea and Kuwait in Asia, Spain in Europe, the United States and North America 8 countries of Latin America.

With two openings and events after 7 years of successful presence in that country, Juan Valdez started from today a presence in other Chilean regions. The first one is located in Puerto Montt in the upscale Mall Costanera within the local Falabella.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This brand of Latin American origin has become a benchmark with its inclusive business model of high quality coffees, under which producers are the same owners of the operation of the brand and those who receive the added value generated by the business. To date, the Juan Valdez brand has generated more than 47 billion pesos in royalties to use that brand coffee are used to finance public goods, intended to increase the competitiveness of over 500 thousand coffee growing families.

The real history of the brand begins in the heart of the mountains of Colombia, with more than 500,000 small farmers, who harvest one to one only the best beans; continues with the careful design of each line by the master roaster and ends with the preparation of the perfect cup in the hands of our baristas.

"Coffee Juan Valdez has enjoyed great success for Chilean consumers and we are very pleased with the business performance," said General Manager Sebastian Mejia Procafecol Chile "to expand into other regions is the step that we are asking our customers to share a coffee stands globally for its softness, purity and exquisite balance, "he said.

In Chile the company responsible for the operation, and already had 17 stores in Santiago. The next opening, planned for mid-December will be held in the beautiful city of Villa del Mar in the renowned Marina Arauco Mall, with a large terrace.

"We are proud of what we have achieved so far in Chile, it is one of our strongest and most promising markets. We are confident that the quality of our coffee and the warmth in our service will be the best excuse to visit always want more Chileans, "said Hernán Méndez, President of Procafecol, the company that manages the commercial expansion of Juan Valdez Café level world.

For each cup or product brand Juan Valdez coffee producers in Colombia they receive resources by way of royalties, and the economic benefits are invested in wellness programs for this community.